"In our market, building credibility is essential since we
are in a space that is typically very conservative.
Spicetree helps build local stories to put a real face on traders
that trust and have confidence in our solution. At the
same time, they create visionary pieces that keep us ahead of the
pack and show we are true innovators. They also
are available to provide advice and their expertise whenever and
wherever required, proving their customer commitment, time and time
again."
Yoni Assia, eToro CEO and Founder
Yoni Assia, eToro CEO and Founder
case studies
eToro's mission is to make trading simple, transparent and
available to everyone by providing the industry's largest
social trading network and an innovative, advanced
online trading platform . Since they had a large
broad based addressable market to conquer but also extensive
competition from both small providers of financial trading
software and large brand name online investment firms , eToro was
looking for a PR company with global reach that could help build
their reputation as a provider of superior online trading tools and
as a source of market expertise.
Spicetree was pleased to take on the challenge. We began working with eToro in the UK and after delivering results that surpassed expectations and more than doubled eToro's coverage goals, we expanded the program to Italy, Germany, France and Australia.
The product: Online social network and financial trading platform
Objective: Build credibility and awareness across Europe, in the UK and Australia.
What we did: Conduct trading competitions with first time investors covered by mainstream and trade media showing the lifestyle angles of trading, establish columns for market research and analysis reporting on ongoing market trends and developments , develop thought leadership content with long shelf life that could be translated and placed across the globe.
Being a global program enables us to leverage successes of each region internationally bringing maximum value to the PR program overall.
Results: eToro receives on the average 5-7 quality articles a month in each of the regions we cover. Coverage includes a great mix including in-depth quality articles from interviews with Yoni Assia, thought leadership articles on topics such as 'Top Tips on Social Trading' or 'Retail Investor versus Institutional Investor', market news covering timely industry trends and ongoing company news.
Spicetree was pleased to take on the challenge. We began working with eToro in the UK and after delivering results that surpassed expectations and more than doubled eToro's coverage goals, we expanded the program to Italy, Germany, France and Australia.
The product: Online social network and financial trading platform
Objective: Build credibility and awareness across Europe, in the UK and Australia.
What we did: Conduct trading competitions with first time investors covered by mainstream and trade media showing the lifestyle angles of trading, establish columns for market research and analysis reporting on ongoing market trends and developments , develop thought leadership content with long shelf life that could be translated and placed across the globe.
Being a global program enables us to leverage successes of each region internationally bringing maximum value to the PR program overall.
Results: eToro receives on the average 5-7 quality articles a month in each of the regions we cover. Coverage includes a great mix including in-depth quality articles from interviews with Yoni Assia, thought leadership articles on topics such as 'Top Tips on Social Trading' or 'Retail Investor versus Institutional Investor', market news covering timely industry trends and ongoing company news.
